Job Specification

The Role

• To implement a comprehensive marketing and communications strategy to ensure that sustainable Transport and Economic Growth key messages reach their target audience including, local people, schools, businesses and other organisations
• Develop and Deliver sustainable travel marketing for the Council, other LAs and other bodies achieve modal shift and reduce impact of development in terms of traffic growth
• Evaluate and report on the effectiveness of the marketing communications strategy
• To provide a media relations service in relation to the Let’s Go Tees Valley Project dealing with media enquiries, writing news releases, organising media briefings and photo-calls
• Delivery of activities arising from Sustainable Transport SPD/S106 and other income
• Development and management of statutory transport information and marketing websites/social media including Let’s Go Tees Valley and Connect Tees Valley
• Marketing campaigns including supporting the Connect Tees Valley and public transport projects
• Support Development of Economic growth/development site marketing information
• Support Development of Economic growth marketing and publicity strategy
• To develop and implement innovative ideas for providing information to employees, partners, schools and the public to increase the number of people choosing sustainable forms of travel
• To maintain and improve awareness of the Sustainable Transport and Let’s Go Tees Valley brand to ensure it is communicated positively at a local, regional and national level
• To maintain an awareness of other regional and national projects that are complimentary to the Let’s Go Tees Valley work with other agencies and stakeholders where appropriate
• Behave according to the Employees’ Code of Conduct and ensure that employees in your team are aware of their obligations and responsibilities re. conflicts of interest, gifts, hospitality and other matters covered by the Code
• Ensure that you work in line with all the Council’s policies and procedures and ensure that you are aware of your obligations under these
• Behave according to the Employees’ Code of Conduct and ensure that you are aware of your obligations and responsibilities re. conflicts of interest, gifts, hospitality and other matters covered by the Code
• Carry out your role in line with the Council’s Equality agenda
• To comply with health and safety policies, organisational statements and procedures, report any incidents / accidents/ hazards and take a pro-active approach to health and safety matters in order to protect yourself and others
• Any other duties of a similar nature related to this post or that of the team that may be required from time-to-time

The Person

• A graduate or professional qualification relevant to the post
• Approximately three years’ experience in marketing communications
• Experience of undertaking project work including associated risk and budget management
• Experience of dealing confidently with media enquiries and preparing press releases and briefings
• Knowledge and understanding of sustainable transport
• Knowledge of e-marketing communications, design, print and photography(such as constant contact)
• Understanding of local government systems and structures
• Experience of implementing social media campaigns
• Experience of developing, implementing, monitoring and reviewing policies and procedures

 The Benefits

• Long term temporary role
• Great public sector client
• Easy location to travel to
• Varied and interesting job role
• Great resources
• Great team culture
• Any support required is provided